Barclays Business Website Rebrand

The outdated Business section of the site was in desperate need of an image refresh. The concept was to contact and shoot Barclays Business customers in their work place from all over the UK to show the diversity and ranges of businesses that we support.

From a list of over 3000 UK Businesses we found a rare 20 that we shot and interviewed to also make a short video promoting the customer satisfaction from Barclays Business Accounts. Businesses ranges from Suffolk Cheese to Devon Surfboards and included one of the oldest Brass Horn makers to the most modern high-end fashion Knitting centre in the U.K..

The rebrand was all shot and directed by myself and using a range of photographers over 3 months and a massive success to the Bank and wider Business. This Photographic style now is the new standard of photography for the Bank's Brand and set the bar for all other future work being commisioned.

Objective: New Brand vision for the Business site: 30 pages
Skills Needed: Art Director, Production, Creative Vision

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