Barclays Smart Business
Dashboard Video

To show that the Smart Business Insights app has been updated with new graphs and invoice tracking features a short video was shot in the heart of Soho. A bike shop was chosen to show the different needs of the business and how it related to the app. Each section of the animations was connected to locked off shots of the video and made as simple as possible, to work on mobile and also to reflect the simplicity of the app itself.

Objective: Promote the new features of the dashboard.
Owned: Creative Direction, Animation Art Direction, Sound Design

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