Barclays Blue Rewards Social Video

With too much abstract content in other channels there was a need for a simple ad explaining what the product benefits were to customers. Using the actual flow of how it rewards you when you shop through Barclays was the idea. This visually worked because it didn't use stock lifestyle images and was using our illustration style.

Objective: To increase clicks and interest of Blue Rewards through social channels.
Owned: Storyboarding, Brand Direction, Art Direction

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