Launch Pad Video for Barclays

A new Barclays product encased within Mobile Banking explores the possibilities of new ideas and user testing was brought to life with the video shoot. With a large agency engaged they carried out our concept of a rocket being built by characters that were different audiences that would be using the feature inside BMB (Barclays Mobile Banking).
The Video broke with the conventional look of Barclays and created a more engaging look at what we were giving users and what the app was meant for. This used three customer segments and showed their values in connection with the Launch Pad tool.

Objective: Promotional Video for Launch Pad feature
Owned: Conception, Art Direction, Sound Design

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