Barclays Premier Website Rebrand

The business sector of Premier was in need of a rebrand for the customer focus has changed so internal creative teams were tasked with developing a vision and producing it. The focus needed was to be more human and not just a local U.K. focus.

Shoots were in France: Nice + Monaco with local Production team scouting and finding locations before arrival. Creative control was able to be kept closer to the brand values and was a huge success to replace the current brand. Locations involved local leather craftsmen, Antique shops, a rebuilt vintage sailing yacht and the amazing Art Deco Nespresso Hotel.