Barclays Premier Website Rebrand

The business sector of Premier was in need of a rebrand for the customer focus has changed so internal creative teams were tasked with developing a vision and producing it. The focus needed was to be more human and not just a local U.K. focus.

Shoots were in France: Nice plus Monaco with local Production team scouting and finding locations before arrival. Creative control was able to be kept closer to the brand values and was a huge success to replace the current brand. Locations involved local leather craftsmen, Antique shops, a rebuilt vintage sailing yacht and the amazing Art Deco Nespresso Hotel.

Objective: New Brand Vision: 30 Individual Pages.
Owned: Creative Direction, Brand Strategy, Art Direction

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