Barclays Premier Website Rebrand

The business sector of Premier was in need of a rebrand for the customer focus has changed so Internal Creative teams were tasked with developing a vision and producing it. The focus needed was to be more human and not just a local U.K. focus.

Shoots were with in Nice and Monaco with a Production team scouting and finding locations before arrival. Creative control was able to be kept closer to the brand values and was a hugh success to replace the current brand. Locations involed local leather craftsmen, Antique shop, Small Boat Cruiser and the amazing Art Deco Nespresso Hotel.

Objective: New Brand Vision: 15 Individual Pages
Skills Needed: Brand Strategy, Creative Direction, Art Director, Production

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