Barclays Retail Website Rebrand

For the new Barclays.co.uk site the task was to upgrade all images across all sections of the site.

The program had two elements:
1: Produce Photographic shoots to replace all the outdated stock images on the site.
From here we progressedwith numerous productions (ie: Insurance/Savings/Mortgages).
2: Embed the new images and position them on +300 marked pages
with related copy that suits the page content to show the connection between image and copy.

Objectives: Replace the Stock Images on the site that was American and not UK based.
Also to own the rights of the content to use the images in Print and Social activities going forward.
Owned: Creative Direction, Brand Strategy,
Art Direction, Production of 15 shoots.
Skills engaged: Creative Direction, Brand Strategy, Art Direction

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