Barclays Retail Website Rebrand

For the the 2014 site upgrade of the main Barclays site the agency assets were left in our hands with +300 stock images that were unable to move in responsive breaks for the site. The task to two pronged, 1: Produce Photographic shoots to repalce all the Getty images. 2: Embed the new images and position them with related copy that suits the page content and the spark interest. From here we progressed with numberous productions outputting content section by section, (ie: Insurance/Savings/Mortgage). Retail was the first section for Retina image quality to be established in an responsive way adnd other sections followed in tow.

Objective: Repalce 300 Getty Images on the site
Skills Needed: Concepting, Brand Strategy, Art Director, Creative Direction, Production