Barclays Retail Website Rebrand

For the 2014 site upgrade of the main Barclays site the agency assets were left in our hands with +300 stock images that were unable to move in responsive breaks for the site. The task to two pronged, 1: Produce Photographic shoots to replace all the outdated stock images. 2: Embed the new images and position them with related copy that suits the page content and the spark interest. From here we progressed with numerous productions outputting content section by section, (ie: Insurance/Savings/Mortgage). Retail was the first section for high-res image quality to be established in an responsive way and other sections followed in tow.

Objective: Replace the Stock Images on the site.
Owned: Creative Direction, Brand Strategy, Art Direction

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